Ensuring our clients take suitable amounts of risk is a cornerstone of financial planning, directly impacting our client’s ability to achieve life goals across various life stages. This involves a deep understanding of what risk truly means in an investment context and how asset allocation aligns with a client's unique profile.
From an investment planning perspective, risk is defined as the possibility of capital loss in nominal terms, real terms, and/or the possibility of not achieving a client’s investment objectives over an agreed investment term. This goes beyond mere "paper losses" or temporary drops in portfolio value to encompass permanent capital loss and the critical risk of not preserving purchasing power against inflation over time. For instance,
investing money that fails to keep pace with inflation ultimately means a loss in future purchasing power.
Risk profile should be understood as the risks an investor needs to take to achieve their objectives, given their ability and willingness to accept those risks.
Risk profile comprises three key components:
Once the "risk required" to meet the client's objectives has been quantified, a suitable asset allocation can be determined. This involves selecting the appropriate combination of asset classes (e.g. equities, bonds, cash) that offers the highest probability of achieving the required return, while clearly disclosing the associated risks over both short and long terms.
For an example of this concept, see the below difference between different risk profile / asset allocation comparing a cash scenario vs a moderate risk investment:
Moderate Investment (Red Line):
Cash Portfolio (Purple line):
Taking R10 million as the initial investment, we can see that over the 10-year period the cash strategy, after taking tax into consideration, is not an effective investment strategy and will not keep up with inflation (6% used for the below projection) with capital slowly eroded over time. In real terms (after inflation is taken into consideration), the moderate portfolio is projected to outperform the cash strategy by R3 789 717.

With risk, there is market volatility, which is the inherent fluctuation in asset values, characterised by their possibility to rise and fall. This volatility is, in essence, the price we pay for returns.
Volatility is important because it is the engine that drives long-term equity returns. It creates the risk that investors get paid for, the opportunities to buy undervalued assets, and the compounding effect that builds wealth.
Without volatility, stock investing would be no more rewarding than holding cash. Therefore, embracing the discomfort of market volatility is often necessary to achieve investment objectives, particularly in ensuring that capital growth outpaces inflation over the long term. This understanding is critical, as volatility can often lead to emotional decisions and panic selling at the wrong time, potentially derailing long-term wealth creation.
To illustrate this relationship between risk and reward, the image below shows a comparison between a moderate investment fund and a money market fund over a 5-year period. The money market fund (purple line) shows a much smoother, less volatile progression, reflecting its lower risk profile. In stark contrast, the moderate fund (green line) clearly demonstrates market volatility, with the up-and-down movement in asset values, but ultimately outperforms the money market fund.

Sound advice requires an understanding of a client’s objectives, life stage, personal and financial circumstances to balance these three risk components effectively. It is important to take necessary and suitable risks to achieve a client's long-term objectives, even if it entails short-term volatility or discomfort.